Luxury Goods and the World Wide Web

February 26, 2015

We've all walked by and marveled at the sleek, plush interiors of luxury stores like Chanel and Dior. Slightly intimidating and all around impressive you know that for the right price you'd be guaranteed a premier shopping experience. And as members of the digital age, it would make sense to expect this experience to be expertly translated to the brand's webpage as well, allowing for a different but equally interactive and engaging time. But as eCommerce continues to grow by double digits year after year, a striking percentage of luxury brands are noticeably absent. That's not to say these brands do not have websites, they certainly do, but their goal is to drive consumers to their brick and mortars, forcing them... Continue Reading →

FashTech NYC

February 24, 2015

Last week we attended a fabulous event in NYC held by FashTech, a company that supports the partnership between fashion and technology through a series of events worldwide. The organization serves as a platform for the latest innovations to be showcased by leading brands and retailers. In an effort to forge a global community, FashTech has been sponsoring events for the fashion technology industry since February of 2014. What started as one event in London has since spread to numerous gatherings across Europe and the United States. FashTech NYC launched in September of 2014 as the community reached over 10,000 members and continues to empower and inspire those within the burgeoning industry.  Brooke Roberts discusses 'How Technology and Fashion Design... Continue Reading →

BFDA Closing Party & Panel

February 18, 2015

Last week we were lucky enough to tour the Brooklyn Fashion & Design Accelerator launched by Pratt Institute and listen to a panel discussion on our physical relationship to the internet, personal privacy, big data and brands via wearables. The panel was moderated by Leah Hunter of Fast Company and featured Bre Pettis the founder of Makerbot, Billie Whitehouse the co-founder of Wearable Experiments, Evan Lazarus of Safe Family Wearables and Paul Amatai of Eyebeam. In honor of NYFW, the BF+DA is exhibiting its collection Cloud Couture: The Intimate Connection Between Fashion and Technology, which explores the future of fashion in terms of connectivity and intimacy as well as highlighting brand new materials and technologies that are set to redefine the apparel industry. ... Continue Reading →


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